Beevo Media Tracking and Targeting Policy

In this policy, “us”, “we” or “our” means Beevo Pty Ltd (ABN 93 166 158 345) which is a joint venture entity of Fairfax Media Limited (ABN 15 008 663 161) (Fairfax) and also refers to Fairfax and its other joint venture entities. We collect data about your browsing activity on our network. We may also use non-personal information that we collect about you on our network to identify you on third party websites where we have an arrangement in place to serve ads on those third party websites. We may also collect anonymous internet usage data from third parties.

One of the reasons we collect usage data is to display targeted advertisements or content on our network and also on third party websites. For that purpose, usage data is collected and assigned to one or more pre-defined categories (for example “holiday seekers”). If this infers a particular interest, a cookie is placed in your web browser which may determine the type of targeted advertising or content that you receive. We target advertisements and content in order to improve your user experience – so that you are served advertisements and content that we believe may be more relevant or useful to you.

To create consumer profiles, we also collate data from other sources across our network including memberships, surveys and competitions. We will only use this data in accordance with the Privacy Act 1988 (Cth), our Privacy Policy and other applicable laws.

Advertisements or content may also be “targeted” to users based on:

• the type of content displayed on a given web page;
• the geographical location of a user (ie. identified by an IP address);
• specific searches undertaken by a user; or
• the type of customer (e.g. member versus subscriber).

Other reasons we may collect anonymous usage data include:

• to limit the number of times users are served certain ads;
• to monitor the performance of advertising campaigns;
• to audit, research, and analyse usage in order to maintain and improve our services, and to develop new services;
• to ensure that our ad-serving technologies function properly; and
• to provide you with recommendations, based on your usage patterns.

We will not collect usage data or target advertisements based on the following market segments:

• racial or ethnic origin; or
• political opinions; or
• membership of a political association; or
• religious beliefs or affiliations; or
• philosophical beliefs; or
• membership of a professional or trade association; or
• membership of a trade union; or
• sexual preferences or practices; or
• criminal record; or
• health information; or
• genetic information that is not otherwise health information.

If we ever seek to target advertisements based on the above market segments, we will first obtain your express consent.

We will not create categories designed to target children under the age of 13 years (however, this does not prevent us from marketing children’s products to an adult audience).

Third party advertisers purchase advertising products from us that enable them to target particular types of users of our network, for advertisements served both on our network and also on third party websites.

We also permit advertisers to embed their own cookies in advertisements and we allow other third parties to use cookies and other tracking technologies on our websites. Generally, advertisers will embed cookies in advertisements to monitor the performance of their advertising campaign, but they may also collect anonymous usage data relating to browsing activity on our network. We do not, however, permit advertisers to use any usage data obtained from our network to target advertisements or content to users off our network. We encourage advertisers to have a privacy policy that outlines their data collection activities and usage. Please refer to such third party privacy policies for more information.

We will not provide any personal information to an advertiser or any other third party without your express consent or in accordance with our Privacy Policy. However, to the extent that anonymous user data does not constitute personal information, we are entitled to deal with that information in any manner we see fit.