One of the reasons we collect usage data is to display targeted advertisements or content on our network and also on third party websites. For that purpose, usage data is collected and assigned to one or more pre-defined categories (for example “holiday seekers”). If this infers a particular interest, a cookie is placed in your web browser which may determine the type of targeted advertising or content that you receive. We target advertisements and content in order to improve your user experience – so that you are served advertisements and content that we believe may be more relevant or useful to you.
Advertisements or content may also be “targeted” to users based on:
Other reasons we may collect anonymous usage data include:
We will not collect usage data or target advertisements based on the following market segments:
If we ever seek to target advertisements based on the above market segments, we will first obtain your express consent.
We will not create categories designed to target children under the age of 13 years (however, this does not prevent us from marketing children’s products to an adult audience).
Third party advertisers purchase advertising products from us that enable them to target particular types of users of our network, for advertisements served both on our network and also on third party websites.